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Tribune Publishing baffles everyone by changing name to tronc

Tribune Publishing, the storied newspaper brand behind some of the nation's biggest broadsheets, is now tronc, a "content curation and monetization company" with a head-scratching name that might sound better suited for a cartoon caveman.

The rebrand, announced in a press release bogged down by jargon Thursday afternoon, triggered an instant wave of mockery from Twitter's media watchers as people tried to make sense of the inexplicable decision. 

SEE ALSO: The new media startup pitch: Save journalism from Facebook's death grip

In addition to the marketing overhaul, tronc (yes, that's supposed to be lowercase) will move its stock listing from the New York Stock Exchange to the Nasdaq. The changes go into effect later this month. Read more...

More about Tribune Co., Tronc, Advertising, Media, and Business

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